Our Team

Emma Pethybridge

General Manager

Emma has worked in sustainable livelihoods and program design, strategy planning and management for over 20 years. She spent 10 years with the Indigenous Land & Sea Corporation (ILSC), leading teams supporting First Nations people to acquire and manage country and start land & sea-based enterprises. She also led the ILSC’s national environment, carbon and heritage team for a number of years. 

She is a member of the Fiji High Integrity Carbon Project Working Group,  a member of the RedR Humanitarian Roster in international development, and a Committee Member with Cradle Coast NRM in Tasmania. Emma has worked in North America, Asia-Pacific and the Middle East, including with Emirates-Nature-WWF, the Vancouver Aquarium Marine Science Centre, Swisscontact Vietnam, Expo 2020 Dubai (Sustainability Pavilion), and the Museum of Vancouver.

In 2020, Emma started Ethical Republic, a Certified B Corporation that supports Indigenous and local communities to create cultural and nature-based enterprises alongside protected areas, heritage sites and trail destinations. She is also Founder of The Travel Better Project, which aims to inspire and enable tourism operators to take a positive impact approach in their business.

Emma is the General Manager of the Great Barrier Reef Traditional Owner Taskforce.

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